One of our favorite things to do when one year ends and a new one begins is to watch the Google Year in Search.
Each year, Google makes a (very emotional) video that highlights the most-searched topics and events of that year, all compiled with video footage from social media and professional media outlets, as well as songs that are popular from the year. Yep, they make us cry about as much as Pixar movies. Well, the Google Year in Search looked a little different in 2023. You see, 2023 marked 25 years of Google, and as a result, this year’s video became “25 Years in Search,” where the most-searched topics and events in Google HISTORY were showcased. The results are pretty amazing.
One thing that caught our attention was that the most-Googled toy in history was included in the video. Any guesses as to what it it?
The most-Googled toy in history ISSSSS….
BARBIE!
It probably comes as no surprise that the iconic MATTEL toy has been Googled again and again for the past 25 years, especially with Greta Gerwig’s 2023 Barbie movie that caused a resurgence of the brand. (We say resurgence, but come on. Barbie has ALWAYS been relevant. 😉 💅 )
This is such a huge achievement, and MATTEL even shared a post on Instagram when the 25 Years in Search video was released.
Wow! We’re so glad that Barbie is getting the hype she deserves, as a toy that has, in the words of the narrator featured in the Google video, “showed girls they could be anything they dreamed of.” Because of the mere fact that the brand highlights the idea that compassion, drive, kindness, and brains will take you ANYWHERE in life (and that all of those things are way more fun when you’re wearing pink), we think this is awesome.
We’ll continue to keep you updated with more Disney, entertainment, and travel news, so make sure to follow along so that you’re always in the loop.
Can you guess where Orlando falls on the list of most-searched vacation destinations? Click here!
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
WE KNOW DISNEY.
YOU CAN, TOO.
Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.
Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!
What do you think of Barbie’s accomplishment as the most-searched toy in history? Let us know in the comments!





Our handy (and portable!) ebook guides make sure you get the best deals and can plan a vacation of a lifetime.

TRENDING NOW
Here are 7 Bath and Body Works candles you need if you miss Disney Parks.
We finally know when Frozen Ever After is reopening in EPCOT!
A beloved hotel restaurant is FINALLY reopening after being closed for several years!
Hold UP! Before you just dive right into the Animal Kingdom snacking and dining scene,...
Let's look at the nitty, gritty details of the two expansions coming to Magic Kingdom.
Go BACKSTAGE with us at the new Disney On Ice: Let's Dance show!
Disney's new CEO talks about the future of the company.
It's super important to book dining reservations for your upcoming Disney World trip. But it...
It's going to be a big year for the former Hollywood Studios.
Some Disney World rules are changing in 2026.
Big changes are coming to Early Entry this year.
We asked our readers if they're planning to stay at Disney World's newest DVC tower,...
You NEED to see this new exclusive Loungefly on Amazon!
Wondrous Journeys is officially back for Disneyland Resort’s 70th Anniversary Celebration!
Grab these Disney ALDI finds next week!
If you're heading to EPCOT's Festival of the Arts, you need to BEWARE these long...
There a couple of bizarre things coming to the Disney Treasure, and we are sharing...
Stores are changing in Disneyland's Galaxy's Edge!
Ralph Brennan's Jazz Kitchen will crown a queen and king to celebrate at the restaurant...
All of the latest Disney and theme park news is coming up right now on...