Decoding the NEW Disney CEO's Comments on Park Ticket Prices

Let’s be honest: if you want to visit Disney World or Disneyland, it’s going to cost you. A Disney vacation is NOT cheap.

Magic Kingdom

Now, we’ve seen a lot of Disney fans grumbling recently about the price of visiting the U.S. parks, particularly about how pricey tickets seem to be getting. Even former Disney CEO Michael Eisner has recently spoken about how expensive Disney Parks are. Now, it has seemed like Disney has responded with a lot of great summer offers for both tickets and hotel stays, but what exactly does Disney’s new CEO, Josh D’Amaro, have to say about ticket prices?

D’Amaro recently spoke with shareholders at The Walt Disney Company’s annual shareholders meeting. During that call, someone asked how Disney balances revenue growth from park ticket pricing and attendance with maintaining positive guest satisfaction.

©Disney

D’Amaro began answering that question by acknowledging that a Disney Park visit is a “meaningful investment” for families. He stressed that the company’s goal is that every guest feels that the experience they have is worth the price they paid for it.

Sleeping Beauty Castle in Disneyland

Basically, it seems like he’s implying that he understands that a Disney park visit can be pricey, but that the company wants to continue to invest in the parks and their experiences to make sure that park ticket feels like it’s worth the high price. He even said that he wants every guest’s experience to be “the best day of a guest’s life,” and that’s how the company will measure its success.

Bluey’s Best Day Ever

D’Amaro also said that Disney looks at the guest experience ratings, as well as how likely a guest is intent on returning to the parks. He mentioned that those metrics are both very high across all parks. Basically, this is D’Amaro stating that he feels that guests feel as if the price of park tickets is worth the experiences they’re having in the parks.

Tomorrowland in Magic Kingdom

However, D’Amaro also said, “When it comes to how we think about pricing, what we try to do is focus on offering a wide range of options and different price points so that families can visit in ways that work for them, whether that’s during a value season or, you know, maybe taking advantage of multi-day ticket savings, or even taking advantage of special offers that we introduce from time to time.” So it seems like variable ticket pricing is here to stay, depending on when you visit the parks and how many days you buy a ticket for. Special offers will also still be made available.

Spaceship Earth

D’Amaro also pointed out some of the offers available right now, particularly for children. Disneyland currently has a kids’ ticket offer that lets kids visit the parks for $50 a day, which, according to D’Amaro, “is pretty good.” He also mentioned the kids’ free dining promotion at Disney World.

Kids can get a free dining plan in Disney World

D’Amaro ended his comments about ticket pricing by saying, “So what we try to do is provide a fair amount of choice and flexibility for our guests, while at the same time, making sure that we’re managing daily attendance and overall experience.” In other words, Disney is keeping an eye on the numbers to make sure that guests feel they’re getting their money’s worth. So as long as Disney Parks keep making the big $$$, ticket prices probably aren’t going to change. They’ll probably even increase every year, which has been standard practice for some time.

Animal Kingdom entrance

But it’s likely we’ll continue to see more offers for the parks throughout the year, including free dining plan promotions, discounts on hotel rooms, and other discounts. As always, we’ll keep an eye out for those deals and let you know when they’re available, so stay tuned to DFB for more.

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