A Disney World Store FINALLY Reopened After FIVE YEARS

Hollywood Studios is going through some big changes!

Disney’s Hollywood Studios

The Disney theme park recently opened two brand new shows and is in the process of moving the Muppets from their courtyard to rock ‘n’ roll! While some of the changes might be controversial, one thing that we’re pretty excited for is new places to grab our favorite merch! Luckily for us, a new store is finally open!

It’s time to shop till we drop at Hollywood Studios! Over in Animation Courtyard, In Character is finally open!

In Character!

This reopened store is attached to the new show, The Little Mermaid – A Musical Adventure, which officially opened on May 27th, 2025! This store was previously open when Voyage of the Little Mermaid was still running before it closed in 2020. The store never reopened until now.

So many princess things!

Inside the shop, we found tons of princess merchandise like dolls, dresses, Minnie Ears, and more!

A look at the Ariel art!

The store is also themed to match the new show with touches of Little Mermaid artwork. Ariel is behind the counter with Flounder and Sebastian taking front and center.

Another look at the art!

The store itself isn’t huge, but it will be great for a post-show souvenir or anyone looking for princess-specific merchandise.

Almost the entire store

There’s even some Mickey and friends merchandise as well as bubble wands!

So many cute things!

The store will operate with the park hours, and while it isn’t huge, we are so excited to see it reopened! Any time there is unused space in the parks, we aren’t the biggest fans. (We’re looking at you, Stage 1 Company Store.)

So many toys!

We’ve already checked out the new show (along with the new Disney Villains show that also opened on the same day) so now we’re glad we have some merchandise to go along with it. We’re just like Ariel in the sense that we too collect too many random human objects. As always, be sure to keep following DFB for more Disney news and updates!

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