Are you ready for a (temporary) McDonald’s makeover?

McDonald’s

McDonald’s has a lot of big-ticket items on its 2024 agenda, but none may be bigger than its recently announced anime movement! Well, the day has finally come and the most popular fast-food chain on Earth has fully embraced the movement — including a name change!

Beginning February 26th, 2024, McDonald’s is rebranding as “WcDonald’s”, an ode to its fictional existence in the anime world. The temporary rebrand includes a new sauce, manga-inspired packaging, and weekly anime shorts.

©McDonald’s

The new sauce is the Savory Chili WcDonald’s Sauce, which is billed as a “unique combination of ginger, garlic, and soy with a slight heat from chili flakes.” Try it out with an order of “WcNuggets”!

©McDonald’s

As for the packaging, McDonald’s teamed up with Japanese manga artist Acky Bright to design the new WcDonald’s look. Each packaging features a scannable code that will lead you to a weekly digital manga starring a full cast of WcDonald’s Customers and Crew — “including Hashirune, a WcDonald’s regular, Mr. Bev, the Crew jokester, WcDizer 3000 and WcDonald’s very own mecha.”

©McDonald’s

Additionally, every Monday from February 26th through March 18th, 2024, a new short and manga will be released. The shorts are made in partnership with famed anime studio, Studio Pierrot. The episodes include:

• The Race to WcDonald’s (February 26th): “A rivalry strong enough to withstand the test of time as our two heroes embark on an epic race to WcDonald’s.”
• Love from Across the Booth (March 4th): “Our two protagonists discover the WcDonald’s Sauce and WcNuggets aren’t the only perfect pairing.”
• WcNuggets Space Frontier 3000 (March 11th): “A team of WcDonald’s pilots must protect the last WcNugget against an ominous force.”
• The Wisdom of the Sauce (March 18th): “Three women are transported to a distant land to unravel the mystery surrounding the elusive sauce before it’s gone forever.”

tag urself i’m BURG pic.twitter.com/C9NIOHo9h2

— WcDonald’s (@McDonalds) February 22, 2024

The WcDonald’s brand will be available in over 30 McDonald’s markets worldwide for a limited time so be sure to visit your nearest McDonald’s before the fun is over!

©McDonald’s

Stay tuned here at DFB for all the latest McDonald’s updates!

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Are you hyped for this limited-time rebrand? Tell us in the comments!