2 NEW Features Could Hit Disney+ SOON

Do you subscribe to the Disney+ basic plan — you know, the one that includes ads?

©Disney

So many of us have that plan because it’s the cheapest, and, hey, we don’t mind watching a few ads if it saves us money. However, there is a lot of potential for change within the world of streaming ads, and Disney is now toying around with some new ideas that could change how you see ads on Disney+.

Right now, if you see ads on Disney+, you should see a standard commercial like you might see on network TV. Granted, some ads will let you choose what kind of experience you have, while others might even have a QR code you can scan with your phone. But what if that were to change and ads became even more interactive?

Disney+ tree

According to Variety, Disney is considering launching shopping and gaming experiences that could double as ads or that advertisers could get involved with. Rita Ferro, president of Disney Advertising Sales, said, “The world of advertising experiences on AVOD [Advertising-Based Video on Demand] is an important place to be involved in.”

©Disney

So what does that mean? Well, that could mean that you might be able to shop directly within Disney+ via advertisements or even play a game that scores you a discount on a product — or involve an advertiser in some other way. The possibilities truly are endless for creating advertising that is more interactive. Plus, just think — if ads become more interactive, it’s likely they’ll stay with viewers a lot longer and result in more sales. It sounds like a win-win for Disney AND its advertisers (but not for our wallet).

Disney+ Day

Ferro also said that Disney would say more about “the next level of ad innovations” at a presentation at the annual Consumer Electronics Show (CES) in Las Vegas on January 10th, so we’ll learn more about what the company has planned at that point.

Stay tuned to DFB for more.

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