At the recent Sixth Annual Global Tech & Data Showcase, Disney made a series of announcements regarding the company’s technological initiatives, including how “AI, insights, and automation” affect marketing initiatives.
©Disney
Rita Ferro, The Walt Disney Company’s President of Global Advertising, wrote of the company’s announcements, “Advertisers are raising the bar for both accountability and innovation, seeking impactful ways to align with quality storytelling and data-led solutions that drive meaningful business results. Disney brings together world-class storytelling and the technology that connects brands with fans at scale across the world’s most premium live sports and entertainment experiences.”
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