Two of the world’s most popular brands are teaming up for a NEW collaboration.
©LEGO
Over the years, Nike has collaborated with dozens of popular athletes, brands, and characters to create custom sneaker designs and colorways. Now, the athletic wear giant is teaming with toy company LEGO to build – no, we couldn’t resist — a new themed sneaker.
The sneakers are in classic LEGO yellow…
@ComplexSneakers Instagram
… complete with a texture that mimics LEGO brick construction…
@ComplexSneakers Instagram
… a LEGO logo on the tongue…
@ComplexSneakers Instagram
…as well as several other LEGO easter eggs.
@ComplexSneakers Instagram
Even the box is part of the presentation, as it features “a special insert that allows you to turn it into a storage container for LEGO bricks!”
@ComplexSneakers Instagram
If you’re a major fan of LEGO, Nike, or both, you’ll probably be into this collaboration between the two behemoth brands. Stay tuned to DFB for more on these kinds of pop culture collaborations!
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